Forgot Password?

Posted By: key2naira | 7th October 2020 | 39 | 2254

There appears to have been a surge in online trading of agricultural produce during the recent lockdowns across the country. The difficulty in physically accessing food markets during the nationwide COVID-19 lockdowns, brought to reality the ‘new normal’ of shopping perishables, other types of food stuff and groceries online.

Village market, an online platform in existence since 2016 saw a jump in access to it, and recently organised a fair to get more players in the food distribution value chain acquainted with using technology to reach new markets.

“We really took advantage during the lockdown and were able to sell and move even with problems of police on the road, yet experienced high percentage of sales,” said Aderemi Sanni-Banjo, who recently convened the Farm to Urban Table Fair by Village Market. “We could see for that short time that what we sold was quite enormous and encouraging. As a matter of fact, that was the time people who didn’t know us were getting to know us.”

Themed ‘Developing Integrated Digital Food Market’, the fair was organised to leverage on the emerging opportunities in using the internet as a way to have agricultural produce delivered from farms to urban dwellers, and cutting to the barest minimum, the interference of middlemen.

“Our vision is to try to eliminate middlemen, so we want to bring from farmers and directly to (consumers) Lagos,” said Sani-Banjo. She also explained the platform also has arrangements with some farmers and processors in a few states whose products are brought directly to Lagos.

“We have found from our statistics and research that the middlemen are one of the major problems in bringing food from villages to urban centres so we are trying to connect farmers directly and some are already on the network,” she said.

According to her, most of the products on offer via the platform are 5-10 percent cheaper than market prices and trying to make sure it achieves even cheaper prices. A major problem, however, remains transportation. “From the village to Lagos it costs so much to bring food,” she said.

According to Sani-Banjo, while moving more businesses online may have become the ‘new normal’, it could be made a ‘better normal’, which will eliminate needless physical visits to often-rowdy markets. As people need to devote more time to being productive, she explained this emphasis on utilising online platforms will give people an opportunity to shop for food items at their convenience and have same delivered with ease.

The platform current operates two models; the affiliate model and the franchise model. In the affiliate model, people are able to sell their goods without a physical shop but by promoting links to existing online stores on the platform to get customers. They can also have people signing up under them to earn points. On the other hand, the franchise model also works with or without an existing physical shop but with a dedicated online store, with opportunities for mentoring, coaching and supplies of goods as may be required.

For food trading to thrive online, just like the conventional eCommerce platforms, she identifies limitations to include internet access, with many people not having access to the internet, and the cost of internet as well. She notes, however, that there is a need to continually educate people to move from the “normal to this better normal” in trading farm produce. Integrity, she says is also very important because one of the reservations people have is integrity that they would get the right qualities and quantities for farm produce purchased online.

Why more investment should be made in agric sector — Council boss

The Caretaker Committee Chairman of Ibadan South East Local Council, Oyo State, Oluwole Alawode, mad...

Posted By: key2naira | 7th December 2020 | 1 | 1000

Nigeria missing out on bigger slice of $1.5tn global food trade

In 1962, Nigeria’s food exports as a percentage of merchandise exports was 64.52 percent but b...

Posted By: key2naira | 7th October 2020 | 1 | 1446

How consistency drives Delta young fish farmer to profitability

Some people get into business with high expectations only to back out when threatened by challenges...

Posted By: key2naira | 7th October 2020 | 1 | 1258

FG to clear 400 hectares of land in for Ekiti farmers

The Federal government through its Ministry of Agriculture has concluded arrangements to clear about...

Posted By: key2naira | 7th October 2020 | 1 | 1038

HO Corn opens e-commerce trading platform for maize

HO Corn – Nigeria’s largest private farm has launched an e-commerce platform to sell fre...

Posted By: key2naira | 7th October 2020 | 1 | 906

How Africa can leverage tech to boost agriculture, create jobs – stakeholders at ASA

Asue Ighodalo, Chairman, board of directors, Sterling Bank Plc, has identified five core areas...

Posted By: key2naira | 5th October 2020 | 1 | 1363

No food security without constitutional backing – Ayoola

A professor of Agricultural Economics and president, Food and Infrastructure Foundation (FIF) Gbolag...

Posted By: key2naira | 5th October 2020 | 1 | 1028

Expert calls for increase in soybean consumption to tackle protein deficiency

Director-general, Premier Agribusiness Academy and a renowned agricultural expert Toromade Francis,...

Posted By: key2naira | 5th October 2020 | 1 | 913

Fish production receives boost as APPEALS supports farmers with technology

Nigeria’s quest for self-sufficiency in fish production has received a boost as Lagos Agro-Pro...

Posted By: key2naira | 5th October 2020 | 1 | 849

German agric firm offers training opportunity for youths in Abuja

The Agricultural Skills Acquisition Programme (ASAP) 2020, a German Agricultural funded programme ha...

Posted By: key2naira | 5th October 2020 | 1 | 984

Enthusiasts Seek Increased Investment In Africa's Agricultural Development

At a virtual conference of the African Green Revolution Forum (AGRF) held in Kigali, Rwanda recently...

Posted By: insurena | 2nd October 2020 | 1 | 1268


Our Grandmothers and grandfathers, mothers and fathers, are able to provide food for their children...

Posted By: key2naira | 10th September 2020 | 1 | 2096

Best ways to start rice farming

In Nigeria and Africa, rice is the most consumed food by people of all ages. Despite these glaring a...

Posted By: key2naira | 9th August 2020 | 1 | 2695

Taking Advatage of digital tools for Agricultural Extension support.

Considering the physical distancing measures which could widely impact the functioning agriculture e...

Posted By: key2naira | 9th August 2020 | 1 | 2552


Snail is high in protein over 20% and irons over 65kg, low and it contains all the ammo acids requir...

Posted By: key2naira | 9th August 2020 | 1 | 2226